We helped to launch an Australian higher education technology company into a crowded UK market place.
Studiosity is a great product and loved by institutions and students in the HE Australian market. However, in the UK, no one had heard of it yet. So the problem was how do you establish a brand new product in an already saturated market and how do you generate leads and secure sales meetings with hard to reach decision makers (keen to dismiss anything where there is not yet any evidence/trust).
What we did
First of all we* needed to gain a thorough understanding of the main issues facing the UK HE sector. We then took the research data from Australian university clients that resonated strongly with these key issues to write a compelling white paper. This downloadable content piece allowed the capture of leads following a series of on/offline campaigns.
We managed all campaign elements from start to completion: the re-purposing of key data produced by the Australian in-house marketing team meant they now had a relevant way to talk to UK HE decision makers and drive leads.
How it worked
Out of +140 UK universities the goal was to win new customers by the end of 2018. The engaging and persuasive content that we produced resonated with the right people, resulting in 60% uplift in meetings with key decision makers ultimately reaching the new customer target.
*This was work carried out during Studiosity employment, not in the capacity of Terrier Marketing.