The Content Station - ELT Publisher
(Seven month contract)
An inbound marketing strategy for growth: we delivered a rich, knowledge base content plan and website copy.
Having launched successfully into the market by maximising their network of contacts, The Content Station (TCS), a leading global ELT publishing company had hit a new business wall. They needed a new strategy and website to help achieve their growth target.
First of all we created a suite of consistent messaging that encapsulated TCS’s vision and values enabling us to write compelling copy for the new website and all multi-component communications.
Next, we created a content plan which included fully researched keywords, topic areas of interest and practical use for each of their customer persona types. Content formats included: video, audio, interviews, blogs and white papers.