SHOWCASE: The Content Station

Company

The Content Station - ELT Publisher

(Seven month contract)

The work

An inbound marketing strategy for growth: we delivered a rich, knowledge base content plan and website copy.

Having launched successfully into the market by maximising their network of contacts, The Content Station (TCS), a leading global ELT publishing company had hit a new business wall. They needed a new strategy and website to help achieve their growth target.

First of all we created a suite of consistent messaging that encapsulated TCS’s vision and values enabling us to write compelling copy for the new website and all multi-component communications.

Next, we created a content plan which included fully researched keywords, topic areas of interest and practical use for each of their customer persona types. Content formats included: video, audio, interviews, blogs and white papers.

Examples

A series of interviews kicking off with TCS Founder & MD, Simon Campbell

Blog including an interview with industry thought leader, Michael Carrier


Have a read of some of our other work:

“Terrier Marketing developed and executed a clear plan to reach our target audience and exceeded both our acquisition and lead generation targets”

Edge Retreats

“They clearly had a genuine desire to work with me on this project, which made working with them both profitable and enjoyable."

Harry Sherrard

“...it wasn’t a small feat and they executed the job brilliantly.. ...I can confidently say the reception from our sales teams has been great…”

McGraw-Hill Education

"They worked tirelessly and enthusiastically throughout"

MyPocketSkill

“Susan and Andrea are a great combination - our collaboration was an important factor in the major decisions I have made regarding the direction of the business.”

Jonathan Bradshaw - Meetology

If you want tenacity, loyalty and for us to become your brand’s best friend - we’d be happy as a butchers dog to hear from you!

Find us

The Projects
8-9 Ship Street
Brighton

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Email us
hello@terriermarketing.co.uk

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