Summary
We increased interest in a profitable McGraw Hill Education suite of titles by enabling the sales reps to approach the market with updated and relevant marketing materials for their important Open University Press list.
The Problem
McGraw Hill Education have a great list of print and e-books published under the Open University Press imprint. This list includes many best selling titles, but the marketing materials were out of date meaning the sales reps were struggling to generate interest amongst the lecturers, librarians or trade customers. Unfortunately the busy in-house marketing team did not have time to do the list the justice they felt it deserved.
What we did
Working from numerous Excel lists of book data provided by the in-house team, we created a ‘promotional importance hierarchy’ in order to appropriately showcase each individual title. We then created a framework for each individual brochure that would look great as a single subject area brochure, as well as, creating maximum impact when used together for the wider Open University Press collection. Brochures were made available both in print and electronically for maximum usage.
We worked on this campaign from start to end and significantly reduced the workload and stress of the delightful but busy internal marketing team.
How it worked
McGraw Hill Education now have a suite of marketing tools to strengthening their offering to the Europe, Middle East and Africa educational markets - both for institutional and trade customers. The sales reps were delighted and have already demanded a re-print. Increased sales have confidently been projected!
