We helped Edge Retreats to talk to +1,200 new customers in 60 days resulting in more bookings.
Edge Retreats were over communicating with their existing customers resulting in steadily declining bookings. They didn’t know where to find new customers, or how to hook in very high net worth individuals (who would book a £10,000 p/w villa) . We needed to turn this around in 60 days to increase bookings.
What we did
Once we understood the Edge Retreats audience, we identified the best media to reach their new customers: Conde Nast Traveller and Investors Chronicle. Our campaign recommendation needed to engage a high net worth audience. We settled on a competition to offer one of their own Cote d’Azur properties for 12 people (including a butler and resident chef).
We managed the campaign from start to completion, reducing workload and stress for the internal marketing team.
How it worked
We achieved +1,200 new potential customers, the campaign had longevity and ongoing PR value. The resulting sales were excellent and the client was delighted.