SHOWCASE: Compass Education


Compass Education - an edtech school management platform

(4 month contract)

The work

An inbound marketing strategy for growth: we provided a fully researched content plan and worked with the in-house content manager to create and deliver content across social, EDM and for sales enablement.

The first task was to create value propositions with precision cut through to reach their two key audience types - headmasters and business managers. By understanding their pain points and the limitations of existing products and services within a crowded market, we were able to appropriately position Compass as the only integrated edtech solution that addressed all of their needs.


The Efficiency Challenge

The aim was to make the school administrators think about how lengthy their current processes are, but not to overtly demonstrate Compass benefits at this initial first contact stage. No ‘big reveal’ quiz answer, but instead a range of thought provoking ‘score summaries’. This enabled a series of follow-up content activities to be implemented.

Compliance checklist

Big compliance changes were taking place, with large ramifications if not all fully adhered to. So we wanted to show understanding and practical support to business managers to help them prepare. A follow-up ‘how we can help you individually’ campaign was ready for all respondents.

Have a read of some of our other work:

“Terrier Marketing developed and executed a clear plan to reach our target audience and exceeded both our acquisition and lead generation targets”

Edge Retreats

“They clearly had a genuine desire to work with me on this project, which made working with them both profitable and enjoyable."

Harry Sherrard

“ wasn’t a small feat and they executed the job brilliantly.. ...I can confidently say the reception from our sales teams has been great…”

McGraw-Hill Education

"They worked tirelessly and enthusiastically throughout"


“Susan and Andrea are a great combination - our collaboration was an important factor in the major decisions I have made regarding the direction of the business.”

Jonathan Bradshaw - Meetology

If you want tenacity, loyalty and for us to become your brand’s best friend - we’d be happy as a butchers dog to hear from you!

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