Yes, it's essentially the marketing practice of actively shaping your brand, but so much more than that...

Blinkist refuse to refund an inadvertent subscription… Do you agree with the ‘free’ but leave your credit card details model?

It's our birthday! What have we learned as first time business owners operating in the big bad world?

We're always up for a challenge, and decided put our skills to the test with the National Numeracy Challenge. How did we get on?